DIMEXON Expo Stand: A Showcase of Techno-Logic, Deep Simplicity, and Beauty Engineered

A Transparent and Minimalist Design by Prashant Chauhan

A Clearly visible Glass Facade was incorporated in the design to maximize its visual impact and grand appearance. The simple and minimalist lines of the stand are in-sync with the brand's design philosophy of 'deep simplicity.' The stand features an open and approachable entrance area, inviting visitors to explore the brand's offerings.

The stand also boasts a double-height space, adding an element of grandeur and creating a captivating experience for visitors. The Jewellery Viewing Area, open 'by invitation only,' offers a thrilling touch and feel experience for VIPs to appreciate the brand's exquisite jewelry.

The stand's design also takes into consideration the practical needs of the brand during the show. The Pantry room effectively holds the F&B requirements, ensuring a seamless experience for both staff and visitors. The sleek staircase, with its floating and minimalist design, leads to the meeting rooms above, providing a private space for larger orders and customers.

The realization of the DIMEXON Expo Stand involved the use of spider glazing technology to achieve a large glass facade that emphasizes transparency. The stand is made using nut and bolt technology, allowing for easy dismantling and reassembly each year during the show. LED lighting is used throughout the stand to optimize power consumption.

The DIMEXON Expo Stand measures 6M X 12M X 5M Ht, providing ample space to showcase the brand's creative campaign for the season. The stand was designed and built in Mumbai, with the last installation taking place in 2014 for the India International Jewellery Show.

Prashant Chauhan, the Creative Director, and Anu Chauhan, the Architect, were the masterminds behind this innovative design. Their attention to detail and commitment to creating a unique and functional space have earned them accolades, including the Bronze A' Design Award for Best Interior Space, Retail, and Exhibition Design in 2016.

The DIMEXON Expo Stand is a true testament to the power of design in creating memorable and impactful experiences. It showcases the brand's commitment to innovation, technology, and beauty, making it a must-see for anyone interested in art, architecture, design, and lifestyle.